A little video introduction of this campaign：
Every year July 1 is ‘moving day’ in Quebec of Canada.On this day a large number of people moving the house together.So every things about moving house are exceed demand.
IKEA do a really good thing to help these people —–they provided their IKEA free moving boxes，and the boxes having check list,moving tips,coupon,⋯⋯these boxes are all put nearly the IKEA store.
like a poster!IKEA did a good advertising campaign through gave the people a help.
visitor was 14% up ,and sales were 25%up.
From this example,it was a good way to show how to let your consumers join your advertising campaign and get the success.
In my view,this is a great case to show how to show your friendly and win your customers，gave the customers what
they need,customers will happy to go your place.And it is also a good example to show how to use your customers
do the propaganda for your company.