FMP report–Points on research

Points on research

  1. Collecting data from social media to know more about the present situation of Chinese females.

As one research shows,about 66.7%university female students think that to have a rich husband is better than to have a promising job.(Xinhuanet)As a female who acquires higher education, I think It is really necessary that more women be aware of the importance of independence and realize it.

  1. Research onleft-over women, blind date, marriage, and domestic violence.

In general, the society holds that females are more vulnerable than males.For women themselves, both physical and spiritualindependence are important. All things considered, left-overwomen are usually those who have extraordinary abilities and independence.

However, many people also strongly attack “feminism”, who even have never tried to understand it. Thus, I changed my research question to “How can communication design (campaign) clarify the concept of feminism accurately for Chinese university students and hence dispel any common misunderstanding”.

  1. Final outcome.

After I have tried, I found thata game was too complex for me. Therefore, I chose a campaign and made an e-book with some posters instead of sticking to my original plan.

  1. Ways to set up a campaign and choose the content of the e-book.

“#Feminism is#or#feminism is not#”is an online campaign raised by me on weibo. No matter whether people were feminists or not,I appeal ed to them to post a weibo with the tag #feminism is# or #feminism is not# to help more people identify the concept of feminism accurately.

I chose an article from another piece of weibo article wanted campaign that was about feminism. Its author is an experience feminist. This can help raise people’s awareness of feminism.

The process of the project:

Questionnaires were prepared for the basic feminism knowledge of Chinese university students. Little interviews were also designed to achieve the expected outcome.Top 10 games were played by friends. VI design and poster sample test were also available.

Outcomes:A online campaign+10 posters(ideas from campaign)+an e-book in an English/Chinese version


Sadly just a small number of people participatedin the campaign, in which I only got 12 feedbacks.I had @ some feminism weibo accounts but only one or two of them noticed me. According to my research, many people from the feminist circle also have not got the accurate concept of feminism.As for Chinese university students, I have @ some accountsof university unions.At the beginning I wanted to post the poster and make some announcements in universities. However, from July to August all the Chinese universities are on their summer holiday, which made me give up my plan. If time permitted, I will come back to China and share my ideas with university unions.

What I have learned:


Personally it influenced my attitude towards my life. Through this final major project, I better understood the situationand concept of Chinese feminism.

At the beginning in April, I doubted that my topic was interesting and significant. FinallyI made up my mindbecause as a female, I used to have suffered some unfair treatment in the society. Unexpectedly, some of my friends persuaded me to give up this topic for my FMP.They thought that itwas too radical and that females and males are equal today.In addition,I also worriedthat I was not learned and persuasive enough in this topic.

But right now, I even feel lucky that I had chosen this topic. I have a better understanding of feminism and the struggle of some feminists. Furthermore, it is beneficial for me to be more aware of the importance of independence. It provides guidance for me to be independent and sensiblefemale.


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